May observation highlights urgent care’s vital role in healthcare landscape

The Urgent Care Association (UCA) has declared May as Urgent Care Awareness Month. SouthBay Urgent Care welcomes neighbors in Imperial Beach and Coronado to learn more about how urgent cares can benefit their health and lives.

Just like you may have seen in our community, the urgent care industry has continued to expand across the country. According to the most recent UCA Benchmarking report, there are now more than 9,600* centers serving communities nationwide. These centers are helping to meet the needs of consumers on their schedules while alleviating overcrowding in emergency rooms. This is especially important during the current global pandemic, as urgent care centers stand poised to assist their communities during this difficult time.

With the rapid growth of the industry, one thing is clear: consumers demand the convenience, high-quality care and affordability offered at urgent care centers.

However, many patients still are not aware of how valuable urgent care can be for a wide variety of common medical needs – which compelled UCA to declare May as a month of education and awareness.

“Urgent Care Awareness Month recognizes the growth of our industry, and lets our neighbors all across the country know that urgent care centers are ready and available to make their lives easier and healthier,“ said Dr. Kimberly Dickson, owner and physician at SouthBay Urgent Care, 1628 Palm Avenue “When you or someone in your family has a common illness, a non-life threatening injury, or one of many other medical needs, urgent care centers are great options.”

Medical centers like SouthBay Urgent Care are an ideal choice for situations that require immediate attention, such as sprains, broken bones, flu, colds and other common illness. Consumers agree – as an average of 14,000 patients visit each urgent care center each year.

Urgent care is proving its vital role in the healthcare landscape – with surging growth to better serve the ever-increasing patient base. Consumers increasingly desire more flexibility from their healthcare providers and want convenient, affordable, high-quality treatment during the evenings and weekends – hours that work best for their schedules. Episodic illness or injury may demand medical attention at a time when a primary care provider cannot fit the patient in for a visit; urgent cares serve that walk-in need.

With Urgent Care Awareness Month, SouthBay Urgent Care aims to educate consumers – and others in the healthcare industry – about the importance of urgent cares in the healthcare spectrum.

“We want patients to know there are a growing number of local options for medical situations that require prompt attention, but are non-life threatening,” said Dr. Matt Dickson. “While urgent care will never take the place of a primary care doctor for ongoing or chronic care, and is not a replacement for the emergency room in life- or limb-threatening situations, the thousands of urgent care centers across the country bridge the gap between these options and provide an affordable, convenient choice for many common medical issues.”

*The full 2019 Benchmarking Survey, which addresses other industry topics including differences in urgent care centers by region, characteristics of urgent care centers based on types of ownership and various revenue correlations, is available for purchase by both members and non-members – including media – on the UCA website.

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