Sea La Vie ...

Nicole Wing is the proud proprietor of Sea La Vie. A coastal living store located on First Street, neighboring Tartines. “It was the perfect time for me to open a store,” said Wing. “I have spent a lifetime procuring and crafting and finding incredible pieces during our travels. I wanted this to evolve into the perfect store showing the Coronado coastal living lifestyle”.

Opening up a business in Coronado is quite an undertaking on its own, but throw in a torn Achilles tendon from playing pickleball six days prior to opening, and we have the story of a determined new shop owner and designer in town.

Nicole Wing is the proud proprietor of Sea La Vie. A coastal living store located on First Street, neighboring Tartines. Sea La Vie is new to the area this summer, but Wing is a lifetime Coronado native along with her parents, Peggy and Steve Carver. “My parents came to Coronado in the early 70’s and owned the Chevron gas station on Ninth and Orange,” said Wing. “It was my parents who gave me my entrepreneurial spirit at an early age through our family business. I worked at the gas station and wore a jacket that said ‘Manager’ on it. I went with my dad all the time to check on the family business, and my mom was the bookkeeper there. I had a job pumping gas, washing car windows, and detailing cars. We were a full service gas station.”

Wing is married with two children and her husband is in the Navy, just a few years short of retirement. They have lived and traveled all over the world and are now enjoying having a permanent home in Coronado where her roots are.

“It was the perfect time for me to open a store,” said Wing. “I have spent a lifetime procuring and crafting and finding incredible pieces during our travels. I wanted this to evolve into the perfect store showing the Coronado coastal living lifestyle”.

Wing has done just that. When you walk into her store, you find yourself immersed in a visual decadence of various pieces that remind you of being in Coronado and around the world. There is good reason for that.

Throughout periods of her life, she and her family have been stationed with the Navy in places like Denmark, Belgium and Germany. Wing took the time to research styles, fabrics, pottery, and artists that inspired what you see in Sea La Vie today.

“When we spent time in these places, I would daydream about ideas for a store”, said Wing. “Now Sea La Vie is here for locals and tourists to enjoy the reality of what I have worked so hard to bring to Coronado. The tablecloth fabrics are from Denmark, the pottery is imported from France, and various other items from Denmark and Germany.”

What stands out in all of Wing’s hard work is that she has been successful working with artisans who are smaller and provide an affordable price point for her shoppers.

“I also have many local artists that I work with from the Coronado area, as well as military wives that provide my store with beautiful jewelry, artwork, and kitchen items,” said Wing. “We take the time to collaborate with one another to have things in the store that are unique and eclectic. I wanted the shop to have items that are beautiful and functional as well as affordable. When you are in the military you realize that you are in and out of people’s lives so much and that when you purchase a gift you want it to be meaningful and thoughtful”.

As you walk through Sea La Vie you notice that Wing is true to her word. There are many local names on her wares that are recognizable to our area and unique to the island’s style. The prices are affordable and the gifts are personal, unique and creative. You will even notice wine and drink glasses that are beautifully etched with the crown logo or our 92118 zip code. These are created by Wing herself. She also personally does the sewing on kitchen towels and masks.

“I have always loved crafting and creating things for people to enjoy,” said Wing. “It’s funny, we are used to moving all the time with the Navy and purging each time we leave, but now that we are in Coronado to stay, I feel like a hoarder. I now get to treat my customers to the artisans I work with, the collections I admired, and bring beautiful items to my store”.

Because Coronado is a close-knit community who supports our neighbors and keeps an eye on happenings, there is one more unique quality about Wing. She was the first-born baby in Coronado on January 6, 1978. She was listed as “the baby of the Year” at the time. So if she seems familiar when you visit Sea La Vie, that may be why!

Sea La Vie also has an online shop for its customers at www.sealavieliving.com. You can enjoy the store located at 1112 First Street in Coronado.

“We are listed as a pop up store for the Summer”, said Wing. “But we hope to be here through the holiday season and longer. I look forward to being able to grow the store over the next year and continuing to work with wonderful military families and local artists bringing a piece of Coronado to other families.”

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