You would think being in the Navy for four years and being a mom to five children would be enough to take on for a lifetime. Not so for Amity Provenzano, one of the principal owners of the new car wash business in town, Philthy Philz.
Provenzano told of how Philthy Philz got its name. “When we were coming up with a name for the business we were trying to think of something catchy and creative that everyone would remember. Phil is my husband’s name and we were working with a friend in marketing on creating a brand that would stay with our customers.” Philthy Philz stood out from the other ideas discussed.
“We knew we had to open a top notch car wash here in Coronado and not just settle for the average business for the clientele that comes to our city,” said Provenzano of her new venture. “We started doing the face lift to the old car wash that was here in April 2021 and then opened in August.”
When you approach Philz you immediately notice the cleanliness and organization you may not see at other car washes. The employees greet you with a smile, go out of their way to help you understand the choices you have for your vehicle, and are awaiting your car at the end of the wash to hand towel away the water making sure your car is shiny and beautiful before you leave.
Philz has many options for its customers when you enter the drive thru area. The creativity on the unique name continues there as well. “Philthy,” “Philthier” and “Philthiest” are available on the screen when you pull up to their automated touch screen payment system. Simply chose your category, make your payment, and off you and your vehicle go leaving with a shiny clean car.
The choices are available in a single wash or a monthly membership and the prices for both are extremely reasonable. What you will definitely notice that is different about Philz car wash is that the car wash is completely brushless. Nothing actually touches your car.
You pull into the wash, not on a track, but simply into the enclosed wash area with a sign instructing you what to do. Immediately you realize how quiet the experience is. There is no rumbling of brushes against your car, or lining up on a track. You receive all the soap, polish and rinse, but are able to relax in your vehicle without the noise and worry about equipment scratching your car.
“We did a lot of research in the types of car wash equipment that would do the best job”, said Provenzano. “Philz uses the Belanger system which is touchless and our research shows that people truly like that.”
Philz is a family owned business that also offers full detailing for your car as well.
“We are veteran owned and operated on both the car wash and the detail business, as well as an investor,” said Provenzano. “We are proud of that and to be on this island and happy to be a part of Coronado.”
The best is yet to come for Provenzano and her customers with a grand opening taking place Sept. 3-5. “We will be offering specials for our customers and have car kit giveaways as well. It will be an exciting weekend and we are thrilled to finally open Philz for everyone that comes to Coronado”.
Philthy Philz is located at 150 C Avenue in Coronado and open seven days a week from 7 a.m. to 8 p.m. If you would like to be a part of the fun Philz team, they are hiring staff as well. You can find more information at www.philthyphilz.com or call 619-675-0052.
There are many benefits to living in Coronado, but having a clean car is not one of them. Support a local business and attend the grand opening this Labor Day weekend at Philz and let them make your “Philthiest” island car shiny and pretty again.