dForsythe Jewelry Celebrates Seventeen Years In Coronado - Coronado Eagle & Journal | Coronado News | Coronado Island News: Coronado Home And Business

dForsythe Jewelry Celebrates Seventeen Years In Coronado

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Posted: Thursday, June 13, 2019 11:40 am

In the spring of 2002, Coronado resident Dolores Forsythe opened a small jewelry store, d Forsythe Jewelry upstairs above Village Pizzeria. And this spring, she is celebrating her seventeenth anniversary in the same location.

“Never in my wildest dreams did I believe I’d still be here selling jewelry. It’s been an amazing adventure,” laughs Forsythe.

“Before my jewelry days I was a business consultant who traveled to clients spread across not only the U.S. but the world. Finally, I was burned out and my husband, Allan, and I decided to take three months off and go to Southeast Asia for a holiday. While in Vietnam I was very moved by the plight of the women there. They were the most hard working yet, resilient people I’d ever seen. I wanted to help them and after meeting with the head of the Women’s Union, a man, I was asked to help them do business in America. I was introduced to Huong, who owned a tiny pearl jewelry shop. I bought thirteen strands of pink pearls and promised her I would sell them in America and buy many more. Of course, I had no idea how to sell pearls. One of my previous consulting clients had been a retail chain so I had some idea how retail worked.” she said.

To get from pearls to jewelry, Forsythe said,“It was all such good fortune. While participating in a Christmas bazaar in Houston, Texas I met a woman who sold silver jewelry. She told me I’d never be successful just selling pearls. She suggested I attend the International Jewelry Show in Bangkok, Thailand, to learn what the jewelry business was all about. I went, I bought and I began selling beautiful exotic jewelry out of the studio apartment behind my house to friends and friends of friends.

“I was becoming the ‘go to’ place for jewelry. I was having so much fun and meeting such wonderful women. And one of those women was a property manager here in town and said she had the perfect little place for me to move my business to…thus, 1136 Loma Avenue, Suite 203.”

dForsythe Jewelry has changed over the years. “One of the biggest changes has been my inventory,” Forsythe continued. “I began traveling the world twice a year buying exotic jewelry from countries such as India, Turkey, Bali, Nepal, Thailand, Budapest, England France and after all these years I still buy from Huong in Hanoi.

Ten years ago Forsythe began to study jewelry design from a renowed master designer in Des Moines, Iowa, and began designing her own collection of gemstone jewelry. Most of her materials come from those same vendors in other countries.

“One of the secrets to my continued success are the women who work with me whom have been with me for years. They know more about the country of origin, names of gemstones and metaphysical properties of stones than I do! We called ourselves ‘the shop girls,’ but they are so much more.”

One thing that hasn’t changed in 17 years is that Forsythe has contributed a percentage of all her sales to help women and children in need. “I love being in a business that supports women in so many ways.”

Forsythe commented on one of the her biggest obstacles. “In the beginning it was my location upstairs,” said Forsythe. “I remember when I was first starting out and had no signing or advertising, I would stand at the big windows of my shop and when I’d see one of my clients, I would shout down to her, ‘Hey, it’s Dolores. Come up stairs and check out my jewelry!’ So, what began as an obstacle became an asset. Everyone loves the Winchester cozy old prewar apartment we had transformed into the best kept secret in Coronado!”

Some women just drop by to chat and see what’s new, others are on a mission for that special find and still others need help with jewelry repairs. Forsythe and her dForsythe Jewelry shop are ready to help.

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