Coronado City Council Candidate Derik Mundt - Coronado Eagle & Journal | Coronado News | Coronado Island News: Coronado City News

Coronado City Council Candidate Derik Mundt

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Posted: Friday, October 19, 2018 1:51 pm

Q: City of Coronado sales tax revenues are either flat or down from previous levels, depending on the comparison used. What steps, if any, should the City Council take to help local businesses and by extension, increase the city’s sales tax revenue?

A: I have been a business manager in downtown Coronado for over a decade. The sales tax decreased by $60,000 which is not dramatic at all when you get down to it. Property taxes are our biggest source of revenue, the TOT tax from the hotels being a close second, and sales tax a distant third. I don’t think it’s the city council’s role to intervene when it’s such a small decrease.

I could give some advice on how to increase our revenue from sales tax. Online shopping has taken potential customers away from our business district, so we have to come up with ways to negate that. Personally, I walk around and talk to other stores to see how we can work together. Nothing’s better than doing business with other local stores. We live in a military community, so if you want more people to come in, offer a military discount. This works for a lot of places around town. If word spreads that you are having a special or give military discounts, it will definitely increase your sales.

Another thing I see is stores targeting just tourists, this might help for a couple months out of the year, but not during the off season. Target the locals, none of us like leaving the island to shop but sometimes we have to. Locals don’t go to some of our shops looking to buy a Coronado-branded shot glass. Figure out what you can’t find on the island and sell it, and at a competitive cost.

Over the last few years, on multiple different local social media pages, I support and advertise for locally owned places to dine and shop. I do this for free, and do not accept gifts for my services. I encourage locals to shop local.

I see another cause of decrease is sales tax due to vacant lots and buildings. You watch thriving businesses go bye-bye, as the entire central block is bulldozed and surrounded by a construction fence. No dynamic, fashionable, upscale retail plaza will magically appear. It will take time and we will see the result of it for the next few years. One of the recent polls that I took, 100% percent of the responses say construction should have a time limit of up to one year. This is a new idea, but could help move projects along in a quicker manner. 

The Chamber of Commerce that is funded by our tax dollars to help local businesses. From my studies and research, I can’t tell if its restaurants, or retail shops not making as much money.

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